A 4-Step Guide to Success

SEO analytics are a critical part of your SEO strategy.

They provide guidance and data to help you make smarter decisions and improve your site’s SEO performance over time.

In this article, we’ll show you how to use this data to boost your marketing efforts and search engine rankings.

But first, let’s make sure you understand what SEO and analytics are all about.

What Are SEO Analytics?

SEO analytics are a collection of key performance indicators (KPIs) and metrics.

These insights help you understand how well your website is performing in search engines. Plus, they identify opportunities for improving search engine results pages (SERPs) rankings, website traffic, and conversions.

Analytics for SEO usually include metrics and KPIs like:

While both metrics and KPIs are quantifiable values, the former tend to be operational or tactical. Basically, metrics are data points used to measure user engagement, organic traffic, conversions, and other aspects related to SEO.

KPIs, on the other hand, provide the insights you need to measure your progress against set goals. For example, you can track your rankings for specific keywords. Or check the number of bookings coming from your site.

Note that some KPIs consist of multiple metrics, or data points.

If, say, you want to improve the user experience (UX KPIs), you’ll track your website’s bounce rate, page views, average time per session, and other metrics.

These data points provide insight into the impact of your SEO strategies,...