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To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use, and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take a brief look at what keyword strategy is and how it goes hand in hand with keyword research. What is ...

Website menus are one of those things you take for granted — until you encounter a really bad one. In the ideal scenario, users get an instant overview of what a site has to offer, and they can reach all the important stuff with just one or two clicks. In the worst case, users end up frustrated and unable to find what they’re looking for. This post will walk you through the basics of menu...

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. As we approach the end of 2023, let’s reflect on some of the mo...

Did you know that sometimes those bot protection services will serve Google and other search engines noindex directives? Google’s John Mueller said this on X, saying, “Sometimes there’s bot-protection (or a login, interstitial, etc) triggering that has a noindex on it.” He also added that it would be better for them to serve 503 server status codes. “Better would be to use 503 for server-side b...

In 2022, Google brought back the Shabbat times to the one box or answer boxes in search. Recently, in the past month or so, Google also enabled Google Assistant to tell you when Shabbat starts and ends in a location. So if you ask the Google Assistant, “What time is Shabbat in [location] at [time],” Google will respond. Here is a video I made of it in action: Back in 2011 Google first launched ...

Google is testing another format for its sitelinks within the Google search results. Here Google is testing showing the sitelinks in bubble or pill designs and layouts. We have seen Google test and try out countless formats and designs for sitelinks, so let’s just add this to the list. This new one was spotted by Ethan Lazuk, he posted this screenshot on X: Sitelinks as carousel of pills/bubbl...

Google seems to be testing longer search result snippets again. We saw this recently with Google Ads, some really long Google Ads descriptions and now we are seeing it with the organic/free listings. This was spotted by AbhisheK Kasaudhan who shared this screenshot with me on X: We’ve seen Google test long snippets many times, here is one of the times I covered it a few years ago. Forum discuss...

Websites—even small ones—consist of many moving parts. And each of those parts can break down without you even noticing. That’s where website audits come in. In this article, we’ll go over the main types of audits and explain how to conduct one. We’ll break the process down into clear, actionable steps that you can easily follow along. Let’s get started. What Is a Website Audit? A website a...

What Is a Marketing Process? The marketing process is a step-by-step framework you use to make sure your marketing campaigns are well planned and effective. With a clear marketing roadmap, you can make the most of your time, money, and resources. Your efforts are intentional and thought out—you’re not just executing random marketing tasks and hoping they work. A strategic marketing process...

In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Read Full Story: https://news.google.com/rss/articles/CBMibWh0dHBzOi8vd3d3LnNlYXJjaGVuZ2luZWpvdXJuYWwuY29tL3Nob3VsZC15b3UtZm9jdXMtb24temVyby1zZWFyY2gtdm9sdW1lLWtleXdvcmRzLWZlc3RpdmUtZmxhc2hiYWNrLzUwMjEzOS_SAQA?oc=5The post Should Y...