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Most probably, everyone immediately accepts that the more people you reach, the better it gets for your business. And it is the same for the EdTech landscape, obviously. But, how can you manage not to spend your precious treasure -yes, of course, I mean your budget- on unrelated people who never ever think about benefiting from the goods of EdTech? Digital marketing is the only and also the...

Collecting web design feedback from clients and other project stakeholders gets challenging and time-consuming. This can occur when you do not have the appropriate tools and workflows in place to streamline the process. If you constantly have to deal with long email threads and receive feedback from clients in different places, like emails, video calls, recordings, etc – then you might need...

As content executives (and the content itself) guide the digital marketing landscape, we understand the constant pressure to innovate and differentiate your digital agency. While creative campaigns and cutting-edge technologies play their part, the true cornerstone of success for digital marketing lies in strategic, audience-driven content. Consider this: 91% of B2B buyers rate compelling c...

This week, we covered another Google Search indexing issue, plus this ongoing issue with recipes in the Google Search results. I suspect we will soon have a very big Google Search ranking update – a storm is coming. The cache link is gone, and Google told us yesterday that the cache functionality will fully disappear soon. Google announced that International to Next Paint (INP) will replace Fir...

As Artificial Intelligence evolves the computing paradigm, designers have an opportunity to craft more intuitive user interfaces. Text-based Large Language Models unlock most of the new capabilities, leading many to suggest a shift from graphical interfaces to conversational ones like a chatbot is necessary. However, plenty of evidence suggests conversation is a poor interface for many inte...

Do you know the percentage of customers who have said they are more likely to purchase a retargeting ad? It’s a massive 70%. That figure is no joke. Personalized retargeting is your pay-per-click (PPC) strategy’s secret weapon. These ads aren’t just another flashy distraction; they’re your ticket to higher conversions, a turbocharged brand presence, and customers who stick around like your ...

What Is a URL? A uniform resource locator (URL) is the address of a specific webpage or file (such as video, image, GIF, etc.) on the internet. It’s what you type into your browser’s address bar to access an online resource. How Do URLs Work? Here’s a quick breakdown of how URLs work: When you type a URL into your browser’s address bar, you’re giving your browser specific instructions on w...

For years, Google (or any other search engine) has been the main gateway for people to discover websites and other content. The Browser Company, which makes the Arc Browser, is on a quest to change that by building an AI that surfs the web for you and gets you the results while bypassing search engines. The company laid out its product roadmap, which talks about releasing a new tool in the next...

Google has decided to retire a useful and much-loved feature of its search engine. The ‘cache’ option used to appear as a link in a search result, giving the option of accessing a previously cached version of a page, but it was removed recently. For now, the feature remains accessible using the search format cache:domain, i.e. cache:betanews.com, but this option is going to be killed off too. T...