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Google Analytics 4 (GA4) officially replaced Universal Analytics in July 2023, and it wasn’t a smooth transition. Unless you switched to the new Google Analytics, your analytics simply stopped processing data. If you’re still uncertain about the transition or would like some best practices to get your analytics up and running, we’ve got you covered. 1. Understanding GA4’s Analytics Ev...

Looking for more tools to add to your marketing tech stack? Here’s our guide to the best martech tools in 2024. Martech tools are software solutions designed to help businesses plan, organize, execute, and measure marketing campaigns and activities. The main advantages of using a martech tool include: Improved efficiency: Using software can help streamline marketing workflows and help tea...

https://news.google.com/rss/articles/CBMiP2h0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vbGlua2VkaW4tbWVkaWEtcGxhbm5pbmctYXBpLTQzNzQ1MdIBAA?oc=5The post LinkedIn unveils enhanced audience insights & predictive analytics – Search Engine Land first appeared on One SEO Company News.

https://news.google.com/rss/articles/CBMiPmh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLWVlYXQtbWlzY29uY2VwdGlvbnMtNDM3NDQ10gEA?oc=5The post Let’s talk about E-E-A-T- Debunking misconceptions – Search Engine Land first appeared on One SEO Company News.

So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, you’ll want to know what to do next—especially if you’ve received a manual action. In this article, I’ll share how to remove backlinks and consider the different approaches for cleaning up your link profile—depending on your circumstances....

Affiliate marketers earn money by promoting a merchant’s product via their own platforms—like blogs they write or their social media. They earn commission when their audience members interact with those links in ways that create value for the merchant. Like a purchase or signup. A familiar example would be Amazon product links included in a home improvement how-to blog. But affiliate market...

https://news.google.com/rss/articles/CBMiSWh0dHBzOi8vdGVjaHhwbG9yZS5jb20vbmV3cy8yMDI0LTAyLWFwcGxlLWltZXNzYWdlLW1pY3Jvc29mdC1iaW5nLWV1Lmh0bWzSAUhodHRwczovL3RlY2h4cGxvcmUuY29tL25ld3MvMjAyNC0wMi1hcHBsZS1pbWVzc2FnZS1taWNyb3NvZnQtYmluZy1ldS5hbXA?oc=5The post Apple’s iMessage, Microsoft’s Bing escape EU rules – Tech Xplore first appeared on One SEO Company News.

https://news.google.com/rss/articles/CBMicWh0dHBzOi8vc2VhcmNoZW5naW5lbGFuZC5jb20vZ29vZ2xlLXNheXMtaXQtdG9vay1kb3duLTQ1LW1vcmUtZmFrZS1yZXZpZXdzLWluLTIwMjMtdGhhbmtzLXRvLW5ldy1hbGdvcml0aG0tNDM3NDM30gEA?oc=5The post Google says it took down 45% more fake reviews in 2023 thanks to new algorithm – Search Engine Land first appeared on One SEO Company News.

https://news.google.com/rss/articles/CBMiemh0dHBzOi8vd3d3LnRlbGVjb21wYXBlci5jb20vbmV3cy9hcHBsZS1taWNyb3NvZnQtd2luLWFwcGVhbHMtYWdhaW5zdC1ldS1nYXRla2VlcGVyLXN0YXR1cy1mb3ItaW1lc3NhZ2UtYmluZy1lZGdlLS0xNDkxMTIw0gEA?oc=5The post Apple, Microsoft win appeals against EU gatekeeper status for iMessage, Bing, Edge – Telecompaper EN first appeared on One SEO Company News.

There are many website builders to choose from. Each has its own features and functions. However, when it comes to search engine optimization, not all website builders are equal.  A lot of SEO comes down to things a website builder can’t do. Although using one can make launching and maintaining your website faster, whether it’s SEO-friendly or not often comes down to how you use it.  That’s...