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Safiya Noble burst out in tears upon hearing the news of her MacArthur Fellowship — when she finally answered the phone after a week of believing the Chicago number was robocalling her. Noble studies internet bias, and how search engines like Google or Yahoo exacerbate racism and bias against women. She’s founder and co-director of the University of California Los Angeles’ new Center for Crit...

Google and Bing are currently included in the top choices of users when it comes to search engine services. However, Microsoft’s product still falls short against its giant competitor since many consumers still prefer using Google. (Photo : Photo by Sean Gallup/Getty Images) A visitor speaks into a smartphone while standing next to the Google stand at the re:publica 19 series of conferences o...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Google’s Search On event was yesterday and we’ve covered all the announcements below. The leading announcement was MUM’...

Optimize Your Content for SEO on the Go Get custom SEO recommendations for your copy and generate content briefs. Check related keywords and backlink opportunities. Try it for free today! Try For Free Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too? The best websites convince potential customers to continue their journey and ultimately convert with ...

Company also introduced a proprietary new technology that provides winnable content opportunities unique to each publisher in the network Together these technologies put powerful content optimization and audience development features into the hands of its publishers CafeMedia today announced the acquisition of Chia Labs, Inc., developer of Topic, the AI-assisted content creation and search en...

Payments to phone makers to pre-install only Google Search on their devices were not aimed at preventing competition but were necessary for Android to seize market share from Apple, Alphabet’s Google told Europe’s second-top court on Wednesday. Google was addressing the General Court on the third day of a week-long hearing as it tries to get judges to dismiss a record 4.3-billion-euro ($3.7 b...

See which organic keywords actually drive conversions Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights. Try For Free Google announced that MUM will be integrated into Google Search. Google’s search results page is undergoing major changes that will introduce new ways to discover and exp...

See which organic keywords actually drive conversions Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics. Stop flying blind on essential SEO insights. Try For Free Updates to Google Search will help you determine if a website is a trustworthy source of information before clicking a link in search results. Announced today at Google’s...

Many times, marketers focus their SEO efforts entirely on discoverability. They want to tick that careful balance between keyword optimized and “keyword stuffed,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Instead of focusing all your efforts on creating local SEO content to ba...

B2B social media marketing is often left out of the spotlight in discussions of social marketing. But digital is the way of the future for B2B. Sales meetings, conferences, and business decisions are all increasingly happening online. Do you have a social media plan in place for your B2B brand? If not, you’re missing out on valuable relationship-building opportunities. And those are the v...