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In today’s competitive market, even the smallest changes in consumer behavior can make or break your marketing strategy. That’s why so many businesses are turning to micro-moments, brief moments of time that happen throughout the day and occur when people are looking to take action and make purchases—whether it’s in the kitchen, while browsing the web, or waiting for an elevator. As you proba...

Amazon’s reign as the king of ecommerce won’t end any time soon. More than 2 billion people visit Amazon each month, according to Statista. So, how do you stand out and generate more sales? The core belief behind Amazon’s algorithm is straightforward. They want customers to continue buying. They are interested in sales just as much (if not more) than you are as a seller. The difference? Amazo...

Marketing News & Strategy The food and beverage giant reveals the data science it uses to get products to market sooner—including Reddit chatter Credit: PepsiCo Pepsi Nitro. Mtn Dew Major Melon. Soulboost. Driftwell. Read Full Story: https://adage.com/article/marketing-news-strategy/pepsico-innovation-attribute-engine-led-pepsi-nitro-mtn-dew-major-melon/2419856 The post Inside PepsiCo’s ...

Green search engine Ecosia has seen an increase in active users to 20 million, the not-for-profit venture announced this week. With highest usage in Germany, France, UK, and the US, the growing user base is also reflected in the carbon negative search engine’s recent milestone of reaching 150 million trees planted, with 100 million planted in the past three years alone. The company said the s...

For nearly two decades, Bruce Paulson, a digital marketing expert, toiled to pay off his student loan debt in the amount of nearly $28,000. “It took me 19 1/2 years to pay it all off,” he told Fox News Digital about his accomplishment. Though that’s a long stretch of time, he also noted, “If I hadn’t made the extra payments toward the principal those first few years, it would have taken much ...

PARIS–(BUSINESS WIRE)–Jobgether, a search engine laser-focused on remote work and flexibility, officially launched on June 7 to connect Europe-based talent with global white-collar opportunities that allow them to shape their careers around their lifestyles. “Flex Score” has been developed by Jobgether that allows companies to transparently and accurately communicate their level of flexibili...

Raises undisclosed seed round from Jason’s Calacanis’ LAUNCH, The Syndicate, Seraph Group, Textline CEO Alan Braverman, and others Paul Bloch and Ken Miller, co-founders of Fathom.fm, are announcing the closing of their Seed round of financing and the launch of the Fathom podcast player on the Apple App Store. Fathom is a first-of-its-kind podcast streaming platform that uses AI to comprehen...

Every child grows up watching their favorite cartoon shows, and Dora the Explorer is one of them. Dora, the Explorer, has been a part of the childhood of many. The show aired from August 14, 2000, to August 9, 2019, on Nickelodeon, and the children followed it religiously. Currently, many theories revolve around how this character died, and we are here to talk about them. The buzz around the ...

Forgiving student loan debt is a ‘mistake’: Former education secretary 00:00 00:0003:43GO LIVE Facebook Twitter Email Embed SpeedNormal Autoplay For nearly two decades, Bruce Paulson, a digital marketing expert, toiled to pay off his student loan debt in the amount of nearly $28,000. “It took me 19 1/2 years to pay it all off,” he told Fox News Digital about his accomplishment. Though that’s ...

LinkedIn Business Manager allows large organizations to manage their LinkedIn activity in one place. LinkedIn is launching a free tool called Business Manager that’s designed to simplify the marketing efforts of B2B professionals. LinkedIn Business Manager brings together tools from Campaign Manager and LinkedIn Pages into one dashboard. It offers a number of quality of life improvements for ...