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Montreal’s small businesses and non-profits can now access free marketing services thanks to a student-led group at Concordia University. While corporations spend thousands on marketing reports, the Concordia Marketing Aid Clinic (CMAC) creates detailed reports on event marketing, search engine optimization (SEO), target audience reach and content creation — all without charging a penny. Foun...

Looking to add Reels into your Facebook and Instagram marketing strategy for the upcoming holiday season? Latching onto the broader short-video trend, Reels is now Meta’s fastest-growing content surfaceand has quickly become a valuable means to help boost exposure and reach for many creators and brands. If you can get it right. Like all social media options, there is an opportunity for b...

During Australia’s recent federal election, Chris Cooper’s team tracked how anti-trans hate speech and misinformation surged on social media, and in particular Facebook. They found content that actively misgendered trans people was attracting significant engagement, and even growing followers for some influencers and groups intent on spreading this message. To do this work, Cooper’s Reset Aus...

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye? By being prepared and rolling out some killer tactics. Don’t let planning your Black Friday marketing strategy frustrate yo...

SEO expert and the “Father of SEO” Bruce Clay is sharing insights to help businesses cope — and succeed — with shrinking staff and budget during a recession. SIMI VALLEY, CALIFORNIA, UNITED STATES, August 15, 2022 /EINPresswire.com/ — The question isn’t if a recession will hit, but when. How prepared is your business for an economic downturn? To help companies plan for the uncertainty that li...

Getty Images A new study shows how websites and apps gather people’s sensitive health-related information, sometimes without consent, and channel it to the social media giant to generate business. Digital health companies are funneling sensitive data that patients have shared with them to Facebook to help target advertisements, according to a new study from research group the Light Co...

Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue. App Tracking Transparency (ATT). Last year Apple launched ATT which allowed consumers to decide whether they would allow third-party apps to track their activity across apps. The feature was said to cause billions of dollars in losses for Meta, Snap, and other, smaller developers. In response, Meta...

Metaverse Concept in the real city, Realistic Hologram billboard with Neon light at Bangkok City … [+] Thailand, Futuristic digital design for Smart city and technology in the future getty I’ve been writing about technology for about 22 years and I’ve never seen a hype engine running at full steam like this before. Every time I turn around, there’s a new report about how the metav...

Google executives have reportedly put their employees on notice, warning that layoffs are coming if results don’t look up. The company will have an “overall examination of sales productivity and productivity in general” and that if next quarter results “don’t look up, there will be blood on the streets,” employees who work in the Google Cloud sales department said they have been warned by sen...

LONDON, Aug. 15, 2022 /PRNewswire/ — As the first batch of Media Agencies accepting cryptocurrency as payment method, Soarits Ads Limited (“Soarits”) always strives to make a difference and keeps up well with the latest Technology. Founded in 2012, Soarits is an all-rounded Media Agency with 10 years’ experience in Overseas Marketing. It provides a wide range of services including brand autho...