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The 2022-23 NFL season kicks off in less than two weeks, and the hype is growing, as pre-season matches get underway, and fans engage in predictions and other chatter around the most popular sport in the US. That also opens up new opportunities for branded content tie-ins and themed campaigns. As the excitement builds, brands can use that to link into their own promotions, with Twitter, ...

Google will start labeling which health clinics or hospitals provide abortions when users search for reproductive care online or in maps, the California-based company announced this week. The increase in information that the search engine plans to display for users comes after lawmakers criticized the company for featuring anti-abortion clinics — also known as crisis pregnancy centers — when ...

I get the sense that the judge overseeing the upcoming Twitter vs Elon Musk trial really doesn’t care for Elon all that much. With the trial set for October, in which Musk will seek to exit his $44 billion Twitter takeover bidon the grounds that Twitter has lied about the presence of bots and spam on its app, Musk and Twitter are now in the evidence-gathering stage, as they look to formul...

Is your content not getting the results it deserves? Unfortunately, in today’s ultra-competitive, crowded SERPs, creating great content isn’t enough. You need to optimize it effectively if you want it to rank and sell. That doesn’t just mean optimizing content for Google. You also need to optimize your content for readability and for conversions. Confused? This is the guide for you. I’...

Twitter has now integrated podcasts into it’s recently redesigned Spaces Tab. How does it work. The redesign of Spaces includes hubs where users can personalize audio content together by specific themes like News, Music, Sports, and more. The new design allows listeners to easily access more personalized sections of Spaces on topics they find relevant. What else is included. The new Spaces wi...

Culture is an intrinsic aspect in branding. While there is a business aspect to branding and African design inspired by heritage, there is also a personal aspect as well, that comes from people behind the scenes. It is informed by their experiences, their upbringing, and their everyday rituals. In this way, “culture” can describe something as broad as an entire country and as intimate ...

Bringing with her a magnetic personality and easygoing candor, Lauren Perrodin has been working at Brafton as a copywriter for over a year. Her first official day was April 14, 2021 — a day she says is “burned into her brain forever” because she was so excited to start. There’s so much more to Lauren than her killer content writing instincts, of course. So what led her to that fateful ...

The US and China on Friday reached a preliminary deal to allow American inspectors to audit Chinese firms. US inspectors may travel to China and Hong Kong to start their examinations in September. Further non-compliance with US rules will put about 200 companies at risk of US delistings. Get the inside scoop on what traders are talking about — delivered daily to your inbox. Something is...

CHAMPAIGN, Ill. — When the Biden administration announced COVID-19 vaccine mandates on Nov. 4 for businesses with 100 or more employees, protests erupted in cities across the U.S. A recent study of the slogans displayed by protestors found three distinct themes. Tim F. Liao, a professor of sociology at the University of Illinois Urbana-Champaign, analyzed the content of 150 images with anti...

A good pitch deck is designed for specifically one thing – to help your startup get funding from investors. But how do you stand out from the crowd, and make a memorable impression? There’s a delicate balance to creating a deck with just enough slides to entice potential funders, without providing so much information that they are overwhelmed. Most pitch decks contain less than 20 slide...