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Google will launch campaign-level negative keywords in Performance Max (PMax) later this year. This will help brands better fine-tune ad targeting on Search. In addition, Demand Gen campaigns are getting omnichannel bidding and increased flexibility. Why we care. It’s finally here! Instead of having to go through a form or ask your Google account manager, you will have more control over negativ...

Google Ads is rolling out significant updates to Performance Max, aiming to give you deeper insights and more efficient tools for optimizing creative assets. Why we care. The new features, like conversion metrics for individual assets and asset coverage reporting, give a clearer understanding of what’s driving performance and specific recommendations for improving underperforming assets. What’s...

RICARDO B. BRAZZIELL/AMERICAN-STATESMAN] / David Rodriguez/The Salinas Californian via Imagn Content Services, LLC (Mountain View, CA) – Google is investing money in new technology that aims to make it easier to fight wildfires. The search-engine giant, headquartered in wildfire-plagued California, announced the move Monday. It involves using artificial intelligence-powers satellites in a bid...

https://news.google.com/rss/articles/CBMiigFBVV95cUxOQ2FJd2stOTIxWHRTZWJvSnExbHVlZE54NjRxQldZcjIwSEhmQXI1cEVvR0hQYl9RaVIwR1ZhaVd4OTVIblFZWHV6UVFFUnhhVXJwRlZRbjlJcTR3NU5nNE9raGc0RDd5QnZMX1ZWNWNBWGNiUFExNWppTkVFVFJWRjZrS1ppQW5Oc1E?oc=5The post The 5 core focus areas of website optimization – Search Engine Land first appeared on One SEO Company News.

https://news.google.com/rss/articles/CBMifEFVX3lxTE52WEpLMTNQSzlkSlZ5Tmk4UXBzMDcwSHJWSHdLT2RsU2tXNDFxUy1yb3ZlTEVoZ2NjbGY0ZlJBeEZza3RtaWwwTGFkVDhNbEcyQzFTVk5CMnN3UVZsT0U2YzNGMlN4ZWY1bmtBNlZ3RnZQVXFoakkycFJyQU8?oc=5The post Google Ads ad copy: what works and what doesn’t in 2024 – Search Engine Land first appeared on One SEO Company News.

Why is this ranking on Google? Read Full Story: https://news.google.com/rss/articles/CBMiT0FVX3lxTE5fb3VUZjZfZXhtSE9KMVJCbUt0dzZhdTZzdUZpdEwyRk5zVzlyY0ZTVEVKZUkwNnZwWXh6RVNGbl9IaEVabWxxSzRoUEFwSUU?oc=5The post Why is this ranking on Google? – Search Engine Land first appeared on One SEO Company News.

In a fragmented media environment with seemingly endless sources of information to choose from, Americans’ news habits have changed dramatically in the 21st century. Today, an overwhelming majority of Americans get news at least sometimes from digital devices. This fact sheet looks at the platforms Americans turn to for news, including patterns and trends. News consumption across platforms A la...

There seems to be a consensus in SEO that AI Overviews (AIO) and other AI-driven content will reduce traffic to external websites. Even Google is open about AIO’s goal of keeping users on the SERP longer, which means more time with Google and less time with your business. No matter how good your SEO strategy is, you’re likely heading toward (or already experiencing) erosion of traffic beyond yo...

Best Image Search Platforms Than Google! Read Full Story: https://news.google.com/rss/articles/CBMigAFBVV95cUxPVEpuemYwNi1CVGNNV3F5T1I1OC1pb1ZxUmhLenNnMzZEaW5rYk5EUS1NR0pRNXlKaExqSkZFRkdrTV9mU3hYQk5YY2xXVXdJZ050ME5hZHBTNXFWUVdvQllvNEs4ajlSTUMydVd1RmRDdFpyV2U5T0Y4OFlXZUVjaw?oc=5The post Best Image Search Platforms Than Google! – openPR first appeared on One SEO Company News.

If you didn’t have enough Reddit and forum results in your Google Search results page, well, now Google is testing showing even more in the Discussions and Forums box. Generally, Google shows a short snippet of maybe three results, now Google is letting you expand them to see even more. This was spotted by Punit who posted the following screenshot on Mastodon: I tried to replicate this is numer...