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Meta’s trying to hook more people into its apps, and get them spending more time on Facebook and Instagram respectively, by making it easier to switch between your connected profiles on eachand adding new alerts to entice you across. As explained by Meta: “We know that many people use more than one of our apps to pursue different interests, reach a broader audience or share different asp...

Reddit has released a new research report which looks at how the platform facilitates community engagement, and the importance of such in the modern environment, where people are increasingly working from home, and are seeking new ways to stay connected. Based on interviews with over 2,000 social media users, Reddit sought to find out how people are using social media to connect, and the ...

Yeah, I can definitely see this one going off the rails very quickly. As it continues to search for new ways to maintain relevance in the lives of its users, Instagram is experimenting with a new option that would seemingly enable people to share their latest posts with connections via DMadding another way to boost awareness and engagement in the app. As you can see in this example, shar...

A sign is seen as voters line up for the U.S. Senate run-off election, at a polling location in Marietta, Georgia, January 5, 2021. Mike Segar | Reuters The 2022 midterm elections are on track to be the most expensive ever as more than $6.4 billion is poured into TV, radio and digital ads for U.S. House, Senate, gubernatorial and local races, according to nonpartisan ad tracker AdImpact and c...

I’m just going to say it: Visual marketing is the wave of the future. There’s no denying the power images have on gaining traffic, shares, and rankings. In fact, if you have at least one image on your blog post, you are much more likely to rank on the top page of Google. Images should be the lifeblood of your content marketing strategy. Great content without any images likely won’t get ma...

Looking for bootleg software? Be careful; it might lead you to download malware. Antivirus provider Kaspersky has discovered one such malware strain trying to infect tens of thousands of Windows PCs through websites that pretend to offer cracks and key generators for legitimate software programs. The malware is known as NullMixer, and it’s so far attacked over 47,500 users, Kaspersky said in ...

What Is SEM (Search Engine Marketing)? SEM (search engine marketing) is a digital marketing strategy that aims to increase the online visibility of websites on the search engine results page (SERP). This usually comes in the form of search ads that you see above non-paid, or organic, results. Here’s what it looks like: In this article, we’ll cover: How search engine marketing works How ...

30-second summary: SEO involves a lot of tasks, processes, and technicalities that are hard to master and manage Investing in an in-house team can have lots of advantages, like building specialized talent, greater control over performance, productivity, brand and process alignment However, outsourcing to an SEO agency may not deliver the above-mentioned benefits but can be easier on yo...

Social media activism is no longer optional, especially for larger brands. Consumers, employees, and social followers all expect your brand to take a stand on issues that really matter. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is social media activism? Social media activism is an online form of...

Here is a list of bills introduced during the last three years in the Ohio General Assembly which seek to limit the authority of health departments or change how they operate, according to the Public Affairs Committee of the Association of Ohio Health Commissioners. See the bill tracking search engine at legislature.ohio.gov/legislation/search for more information on the fate of each bill, 20...