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Google has today held its annual SearchOn eventwhere it provided an overview of its latest Search and discovery updates and experiments, which look to align with evolving consumer behaviors and shifts. And there are certainly some interesting projects in the works. Here’s an overview of all the major announcements from Google’s SearchOn event, and what they could mean for marketers. Firs...

YouTube’s looking to provide more context on content removals and violationswhile it’s also experimenting with a new form of analytics on average video performance benchmarks, along with improved hashtag discovery, which could impact your planning and process. First off, on policy violations – YouTube’s looking to provide more context on comment removals via an updated system that will li...

Australia Millions of Australians are now trying to protect their data after personal details were accessed during an Optus breach, but many of us are sharing personal information online every day. Source: AAP / AAP When we check into locations on social media, make an online shopping purchase, access banking or medical websites, pay bills, or even use online navigation, all of these platform...

TikTok has published its latest overview of Community Guidelines Enforcement responseswhich outlines all of the videos and accounts that it either removed or otherwise took action on in Q2 this year. And as the saying goes – ‘Mo’ Users, Mo’ Problems’. Okay, that’s not a real saying, but it might as well be, given the rising amount of action being taken by TikTok’s team across the board. ...

Machine learning (ML) and artificial intelligence (AI) are big news. They’ve been asked to do everything from drive cars to predict civil war—so it’s no surprise to see the technology being applied to graphic design. But exactly how AI and design will work together remains to be seen. Supporters claim they will augment design and free up creatives to produce even better work. Critics s...

I’m going to go ahead and say it: programmatic advertising is the future. Although it’s a relatively new concept compared with other forms of marketing, spending on programmatic advertising is growing yearly. Omnichannel marketing, audio and in-game advertising, voice-activated advertising, and 5G are just some of the factors fueling its growth, and they’re going to take programmatic adv...

Google has just announced the expansion of its upcoming privacy tool. Made to protect your personally identifiable information (PII) from being too easy to find, the “Results About You” tool was first announced in May 2022. It will soon begin rolling out to a wider audience, and once it’s out, you’ll be able to easily request the removal of your personal data. Now, at Search On 22, Google sha...

The internet is more visual and more interactive than ever. So how does the world’s biggest search engine change to fit the times? By redefining the whole idea. Google is trying to blow up how you think about search. To say it’s pivoting to compete in a world where TikTok and Instagram are changing the way the internet works would be an overstatement… but not a big one. Google now exists on a...

Instagram Notes are a new way to communicate with your followers on the app. They’re basically like little post-it notes that you can leave for people to see. You can use them to weigh in on the state of the world, or even ask what the heck Instagram Notes are for. It feels like a throwback to the MSN Messenger days! Instagram Notes are great as a pseudo-soapbox, but they’re also useful f...

The nonprofit Wisconsin Center for Investigative Journalism is seeking an Audience Director to create the strategy and lead audience development and digital marketing initiatives to build awareness, drive traffic, deepen engagement, reach underserved audiences and create a sustainable stream of revenue from our audience. The audience director will occupy a unique position within the organizat...