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Top line Facebook parent Meta Platforms reported earnings Wednesday that fell short of expectations, pummeling the company’s stock in after hours trading as the social media giant with metaverse ambitions scrambles to cut costs amid advertising headwinds spurred by concerns about the global economy. The report comes less than a month after billionaire CEO Mark Zuckerberg unveiled sweeping...

Facebook parent Meta Platforms Inc. on Wednesday became the latest tech titan tattooed by a precipitous drop in digital advertising, reporting less than half the profit it had in the same quarter a year ago and sending its stock toward the lowest prices in more than six years. Meta META, -5.59% posted third-quarter earnings of $4.39 billion, or $1.64 a share, down from $9.2 billion, or $3.22 a ...

Meta’s looking to help advertisers reach more prospective shoppers this holiday season with the launch of Advantage+ shopping campaignswhich largely relies on automation to find the right audiences for your ads, as opposed to intricate, manual targeting. Advantage+ shopping campaigns are designed to simplify the ad creation process, by taking care of the audience targeting and ad creative ...

Many eCommerce retailers view PPC and SEO marketing as two separate strategies and may only invest in one channel at a time. However, both strategies need to be combined for a business to reach its full potential in digital marketing. Search engine optimization (SEO) is a practice for your site to organically rank higher on a search engine results page (SERP) for enhanced visibility and si...

This consistently seems alarming to me, yet also seems to go largely under the radar. Today, Google has published its latest TAG Bulletin reportwhich provides an overview of all of the coordinated influence operations that its team detected and shut down across its apps in Q3 2022. And most of the data is largely as we’ve come to expect: 69 total YouTube channels linked to Russian-backed i...

Imagine if you were the next thought leader in your industry, like Seth Godin, Gary Vaynerchuk, or Tim Ferriss. What do these notable figures have in common? They all have big reputations as credible resources in their fields. That credibility attracts profitable clients, speaking opportunities at conferences, and overarching success in business ventures. Thought leader marketing is power...

Amid the broader economic downturn, organizations are seeking to rationalize all of their internal processes, in order to cut costs, improve efficiency and work within the confines of the new environment. That includes recruiting, with LinkedIn noting that many businesses are now looking to maximize opportunities for internal staff, in order to reduce recruitment and training costs, along w...

Tampa-based TitleTap, a nationwide leader in online marketing for title agents and attorneys, has been acquired by ProfitSolv. TitleTap co-founder and CEO Dean Collura announced the acquisition on LinkedIn, stating, “Together we will be able to create what many have been asking for over the years – a complete business solution made easy.” TitleTap, founded in 2013 by a former title agent manage...

Get Your Free Blog Post Quality Checklist Do you want to create engaging content that ranks high? Discover our free blog post quality checklist for essential tips and templates. Download Now Shares of Google-parent Alphabet are down sharply after the company’s latest earnings report reveals the slowest quarter for revenue growth in almost a decade. Google’s year-over-year (YOY) revenue growth ...

Khushal Bherwani, an SEO Analyst has spotted a new feature that Microsoft is apparently testing in Bing, with the search box in Microsoft Bing appearing in the bottom right corner of the page. When searching for something using the search box at the top left of the page and scroll down the search results, a floating magnifying glass appeared. From this point, clicking on it activated another se...