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A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. Intent research vs. keyword research In 2020, Frédéric Dubut of Bing told us: “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statemen...

SAN FRANCISCO: Google Search was once one of the wonders of the online world. Its clean, organised pages of results filtered the otherwise unmanageable slog of information on the Internet. That was until it became cluttered with adverts. Now the world’s biggest search engine is less encyclopedia, more Yellow Pages. Look up a search term that can also be a product – asthma inhalers, for example ...

Twenty years ago, Apple made computers and iPods and Google had a search engine and a few extra services. But Apple’s fast success with the iPhone in 2007 made executives at both companies realize that mobile devices were the future of computing. Google bought a smartphone operating system and the companies have competed ever since, becoming the poles around which all other tech firms orbit. To...

Today we bring you a collection of free Instagram story templates to create more attractive and trendy stories to entertain your followers. Instagram Stories are one of the most effective ways to communicate with your followers. Not only to stay in touch with your audience, but also to promote your products and business. In fact, almost 1.7 billion Instagram users spend time watching stori...

Google is working on improving user experience as its main motto for 2023. It started by making two minor tweaks. The first one is related to product listings while the second one focuses on article structure. A new feature has been tested by the tech giant that lets you see the price history of a product. The price history is a part of the price listings user interface. When a user goes onto t...

Written by Summary Alphabet/Google continues to deliver record results each quarter, while the Tech Bust of 2022 has crushed the share quote. A 10-year low valuation and mean reversion action could send price 30% to 50% higher this year. The strongest balance sheet in corporate America and super-high profit margins are very desirable traits for long-term investors. Minor downside may play out ...

When considering this how to design a logo, one of the most frequently asked questions has nothing to do with the creation of a branding element. It’s about prices. How much does a logo design cost? The answer is quite complicated and depends on many factors. Today we’re going to look at logo design costs (and benefits of a professional design). Even if we can’t narrow down an exact price ...

By Faith Karimi, CNN Gabby Beckford’s plan to visit the British Virgin Islands started with a flurry of searches on what to wear, eat and do in between exploring the islands’ pristine beaches and sapphire waters. But instead of using Google or other search engines, she turned to TikTok. “On TikTok, I can search what restaurants to go to, I can see what people ate and their reaction to the food,...

CNN — Gabby Beckford’s plan to visit the British Virgin Islands started with a flurry of searches on what to wear, eat and do in between exploring the islands’ pristine beaches and sapphire waters. But instead of using Google or other search engines, she turned to TikTok. “On TikTok, I can search what restaurants to go to, I can see what people ate and their reaction to the food,” says Beckford...

In 2022, AI trumped all technology when it came to offering some of the most detailed and tailored results to users’ specific needs. ChatGPT, which was unveiled in 2019 by tech innovator OpenAI, made waves on the internet with its accurate responses, explanatory replies and unique ways to deal with complex queries. Similarly, You.com, a search engine that stood out for offering users more contr...