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WASHINGTON (AP) — The government agency responsible for tracking down contaminated peanut butter and defective pacemakers is taking on a new health hazard: online misinformation. It’s an unlikely role for the Food and Drug Administration, a sprawling, century-old bureaucracy that for decades directed most its communications toward doctors and corporations. But FDA Commissioner Dr. Robert Califf...

An aggregator is a business that collects and rearranges an existing commodity in a way that provides value to the customer. Aggregators typically don’t create content because the content is being provided to them through other creators. Think Google, Facebook, YouTube, or Spotify. Integrators are on the opposite side of the spectrum. An integrator is a business that creates new commodities...

Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar and typos impact Bing rankings and more. Google Search Console sends alerts for big drops in clicks In 2019, Google Search Console started sending notifications when it detected a “substantial drop” in clicks from Google search results to a website when compared to the previous week’s data. It re...

THE year is 1952. IBM has lifted the curtain on the 701, a world-first scientific computer, revolutionising the interface between human and machine forever. Using magnetic strips for storage and weighing more than 20,000 pounds – just shy of ‘The Beast’ Cadillac and all its bullet-proof armouring used by the American President – the IBM 701 claimed to be the first computer capable of display...

What will we lose in the process? Within a few short years, we could find ourselves living on a planet devoid of Google Search. That might seem dramatic. After all, Google Search is probably the horse you rode in on; your first step on a microsecond-long journey across the internet that brought you to this article. Maybe you were searching for “ChatGPT” or “OpenAI” or maybe you were trying to b...

Learn about TikTok’s Creativity Program Beta, a new monetization tool to help creators earn more money with longer content. The TikTok Creativity Program Beta is an invite-only program designed to help creators monetize their content and unlock more opportunities. Once invited, creators must create and publish high-quality, original content longer than one minute to start earning. While the Ti...

Reproduce is a popular drawing app for iPad and iPad Pro. With the Apple Pencil and the right set of brushes, this app can help you create amazing digital drawings and paintings. We have a feature on how to use it here, and the following Procreate drawing ideas will help you get started using the tool. It can have a bit of a learning curve, but starting simple and following along with thes...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft Bing will be launching a major relevancy and quality improvement to the new Bing AI Chat on Thursday. The Google Business Profile “profile strength” feature is live and local SEOs are not happy. Gary Illyes spoke about nofollow, noindex dire...

There aren’t many venues or events that keep the same sponsor or family name for very long any more. For instance, to me, the Chicago White Sox will always play at Comiskey Park, yet the current name is Guaranteed Rate Field. Catchy. The Dolphins will always play at Joe Robbie Stadium, not Hard Rock Stadium. Although it’s been Hard Rock long enough that I’m starting to remember to call it tha...

Elon Musk has his criticisms about AI, but he is clearly digging Microsoft’s new edgelord chatbot. The visionary entrepreneur and unorthodox jokester welcomed the controversy over the company’s new ChatGPT-enabled search engine following Bing’s conversation with the Associated Press that devolved into belligerent name-calling. “Based AI,” Musk wrote on Sunday, using a term connoting a refusal t...