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Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of LLMs as an alternative to traditional search, we’re also witnessing huge disruption to Google’s search business. This article explores the latest trends, tools and strategies to help you navigate the evolving search landsca...

For the original iTunes version, click here. This week, we covered the big ruling that Google is officially a monopoly, a federal judge ruled. Google search ranking volatility heated up the day after that ruling. Google served ads for products from other merchants, paid for by other advertisers, which is why they pulled down reporting. Google then issued million dollar LSA credits, by accident,...

https://news.google.com/rss/articles/CBMihAFBVV95cUxPdFczN0lLOFQ5RFBYLVl3ZmRmanZCRXZzZDEyVTJiMnJxQmwwcVhCT3hPT3ZvOXd4bFdsZm45bHdTd2I1R0daaXpZa2huMThVRldEZFQ1MjFqMFRNRmNId2lyV0VpZW5ZZW96cDVWYm4tSFpTMWthTjBnLTJhMnpMMUpHRGk?oc=5The post Evaluating technical SEO data: Key segmentation approaches – Search Engine Land first appeared on One SEO Company News.

Access error: the page you are trying to access is unavailable. Please wait a moment and try again. For help please visit help.ft.com. The following information can help our support team to resolve this issue. Read Full Story: https://news.google.com/rss/articles/CBMicEFVX3lxTE9ZVExZQlIteTRfckt3amt2b3ZXc2wzSFJyRlpEdk80Y2VPdGFmSC13dGhjNzV6bnNTVnBnSjN5U1JzOGJXSmlFamZFMk10T2syT21Ra0REZERGZkFkYmp2d...

On August 5, the US Department of Justice (DOJ) ruled that Google monopolized the search engine market, marking the first antitrust case victory for the DOJ in over 20 years. This result has cast a shadow over the collaboration between Apple and Google… The article requires paid subscription. Subscribe Now LOGIN Email address Password Save my User ID and Password Save my User ID and Password So...

Google’s Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce sites are most affected by this issue. Google is exploring solutions, including new algorithms and improved communication with site owners. SEJ STAFF Matt G. Southern 3 min read Gary Ill...

Poll: What’s your primary search engine? Read Full Story: https://news.google.com/rss/articles/CBMibEFVX3lxTE5rcFhyVTFEUWU3MXJsVkdpZGxSaFhqX3oxSnJyUVF0Snk2aEo1TDAtSXRkVTdUMFZUbUk1Z1lnY0h6V0hDaUptQzN4WjBZTTRfMkwxbEYyWVI1aHZrb0dfS056T1BKVjZmTGZRTA?oc=5The post Poll: What’s your primary search engine? – Android Authority first appeared on One SEO Company News.

This week’s decision in United States v. Google represents a significant victory for the Department of Justice’s Antitrust Division and various state attorneys general, which successfully argued that Google has exercised anticompetitive practices to maintain its dominant position in the general search market and in the market for text advertising in search (U.S., et al. v. Google LLC, No. 1:20...

https://news.google.com/rss/articles/CBMihgFBVV95cUxOVlU2aGFaQjFHOVZBTjBxa1dGV3h3U0hGUmpLMUl5NU5YZkJabWRWWC0xVEFadGNaQ2JQMnNydHZxdTlranlXM0ROUmxrS2tmZWhOY2FPT2VqU3NwaFFrOE5oMldxWTdkTllWN19ya1BIQjVGVjlkNkYwSzh4WjZ0cXpJSEVCZw?oc=5The post Editorial: Google the word ‘monopoly’: Federal judge rules against illegal market control for internet searching – Yahoo News UK first appeared on One SEO Compa...

Artificial Intelligence (AI) is shaping and influencing search results, in particular, Google’s AI. This technology centralizes data and generates important insights, analyzing patterns to provide more relevant search results. Additionally, innovative algorithms and AI-based systems have significantly improved the quality of search. OpenAI aims to bring forth a unique tool designed for searchin...