93 Online Advertising Statistics You Need to Know for 2024

Staying informed of the latest advertising industry trends is key to achieving your goals as a digital marketer.

It eliminates guesswork, helping you adapt your marketing strategy. So you can align with shifting consumer and competitor behaviors, emerging platforms, and changing preferences.

With that in mind, we’ve created a compendium of the most important advertising statistics. Keep it handy to guide your digital ad spending in 2024 and beyond.

Let’s dive in.

Mobile Advertising Statistics

Most internet users have smartphones. That makes mobile marketing essential if you want to reach and engage customers online.

Here’s what the data says about the current state of mobile advertising:

• 95% of internet users browse on a mobile device at least some of the time (DataReportal, 2023)
• Mobile devices account for approximately 57% of people’s online time (DataReportal, 2023)
• Mobile devices account for 53% of the world’s web traffic (DataReportal, 2023)
• There are 5.56 billion unique mobile phone subscribers worldwide—that’s 69.1% of the population (DataReportal, 2023)
• $205.4 billion of total social media ad spending will be generated through mobile by 2027—up from $170.3 billion in 2023 (Statista)
• Advertising drives $2 of every $3 spent on mobile (Data.ai, 2023)
• Paid mobile YouTube ads are 84% more likely to capture viewer attention than traditional TV commercials (Google)
• Over 70% of YouTube views are on mobile devices (Khoros, 2022)
• 96% of users access Facebook via mobile...