9 warning signs your SEO consultant is NOT competent – Search Engine Land

With the rise of ChatGPT, automated SEO reporting and free courses and training, it’s never been easier to throw out a shingle and advertise as an “SEO consultant.”

And why wouldn’t one want to do that?

The average salary for an SEO specialist per Glassdoor.com is projected at just over $56,000 as of June 2023. And, with the overall SEO market valued at $77.6 billion by the end of 2023, there seems to be plenty of money and opportunity to go around.

Unfortunately, that rise of opportunity, coupled with the minimal barrier to advertising oneself as an “SEO consultant”, comes with inherent risks. This is especially true for those looking to hire qualified SEO help for their blogs, websites and campaigns.

Unlike most professional fields, search engine optimization (SEO) does not have:

• A governing body.
• An accepted set of industry standards.
• A built-in mechanism to police the practices of good consultants from the bad.

So how do you know if the SEO consultant you are hiring is…

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The post 9 warning signs your SEO consultant is NOT competent – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/07/20/9-warning-signs-your-seo-consultant-is-not-competent-search-engine-land_2023072047847.html

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