9 Tactics to Increase Brand Awareness (Tried & Tested)

One of the best ways to make anyone buy from you is to make them aware of your brand and products before they even start considering the purchase.

Countless tactics can increase your brand awareness. Technically, any piece of your marketing communication can be the first time someone from your target audience hears about you. But we’ll focus only on what’s truly impactful here.

Let’s go through nine tried and tested ways to increase your brand awareness.

If people are searching for information surrounding your products (they most likely are), your website should be present in the search results.

The great thing about organic search traffic is that it’s one of the few channels with the potential to influence your target audience throughout the whole marketing funnel:

We’re naturally interested in the top of the funnel (ToFu) here, so you need to create the type of content people search for when they start getting information about the industry you’re in.

This is where keyword research comes intoplay.

Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information.

You start with a keyword research tool like Ahrefs’ Keywords Explorer and plug in a few seed words that define yourniche:

Next, head over to the Matching terms report to see all keywords containing the “seed” keywords from theinput: