9 Strategies to Use Content AI in Your Workflow

Everyone’s buzzing about how AI is transforming many fields. But what is AI-generated content?

Simply put, it’s writing, text, or images produced using artificial intelligence. You can also use the term “generative AI” to describe this content.

For content creators, it’s a big deal.

There are content AI tools that make our jobs easier and more efficient. Let’s dive into nine simple ways to use them in daily tasks to improve your content strategy and workflow.

1. Generate Content Outlines

Use AI writing tools like Copy.ai and ChatGPT to speed up the initial steps of the content creation process by generating blog content outlines. Semrush also offers outline-building functionality powered by AI.

Here’s how AI tools can inspire and improve your writing.

The tools analyze your input topic. Then suggest organized outlines, engaging headings, and brief overviews—providing a structured foundation for your post.

HubSpot research shows that 18% of content marketers use AI copywriting tools to produce outlines.

Why?

Because content creation isn’t just writing. It involves multiple tasks like research, editing, and adding images. AI automates some of the workflow so writers can save time and make their content even better.

Indeed, an Influencer Marketing Hub survey found that 44% of marketers use AI for content production.

Further reading: Discover our nine favorite picks inThe Best AI Copywriting Tools for 2023.

Let’s create a content outline for the keyword “lead generation...