9 Reliable Tips to Attract Customers

Local online marketing is how you promote your business to an audience in a specific geographic area using online digital tactics.

And it can be extremely effective.

In this guide, we’ll discuss the different local digital marketing tactics you can use. And the importance of measuring your results.

9 Local Online Marketing Tips to Grow Your Business

Local online marketing can help you gain visibility in search results, increase sales, and compete with larger companies.

Here are some techniques you can include in your local online marketing strategy.

1. Optimize Your Website for Local SEO

SEO stands for search engine optimization. It involves making improvements to your website (and some off-page activities) to increase your visibility in search results.

And local SEO is the process of optimizing your online presence to increase visibility on a local level.

A key part of that is using the right keywords (terms people enter into search engines). So, you need content that uses keywords locals are searching for.

The Keyword Magic Tool can help you find local keywords that are a good fit for your business.

To get started, open the tool and enter a seed keyword (a broad search term related to your business) along with the geographic area you’re targeting.

(We’re using “ac repair tampa” as an example for a company that provides air conditioning services in Tampa, Florida.)

And then click “Search.”

You’ll now see a list of potential keywords.

Including the location in the...