9 Pillar Page Examples (And How to Make Yours Just as Great)

What Is a Pillar Page?

A pillar page is a webpage that offers an extensive overview of a broad topic.

It’s called a “pillar” page because it provides foundational knowledge of the topic. Which other pages called “cluster pages” will expand upon while covering relevant subtopics.

The pillar page also links to the cluster pages—and vice versa—to help readers broaden their knowledge of the overall topic cluster.

Like so:

This way, readers can learn more about the main topic as a whole. No matter whether they started by reading a pillar page or a cluster page.

Let’s look at three types of pillar pages you can create, along with some of the best pillar page examples.

Types of Pillar Pages

There are three broad categories of pillar pages:

1. “Guide” pillar pages aim to provide an overall guide to a topic. They may answer general questions like “What is [topic],” “How does [topic] work,” “How can you get started with [topic],” and “What are tips for doing [topic].”
2. “What-is” pillar pages focus on defining a topic and providing its background context. For example, apart from answering the question “What is [topic],” a what-is pillar page may also explain how the topic’s underlying concepts were derived. Or, the history behind it.
3. “How-to” pillar pages explain how to do something in relation to the topic. They often include step-by-step instructions. How-to pillar pages may also include diagrams and videos to facilitate the discussion.

There is some overlap between each...