9 Link Building Moves to Make

Backlinks are one of the top factors in Google’s organic ranking algorithm, so building and managing a successful backlink profile is a major part of Search Engine Optimization.

The Semrush team is proud to have a backlink database with more links and a faster update cycle than any other known competitor, according to our studies conducted in 2021.

To help you make the most of our SEO link building tools, we put together a list of the best “moves” to keep your backlink collection clean and growing with Semrush’s Backlink Analytics.

In this list you will find suggestions on how to:

• Gather ideas for link building and maintain the results of your efforts
• Quickly get rid of harmful backlinks
• Gain insight on creating content that brings you relevant traffic
• Speed up the process of getting new links

Move #1. Check What’s New in Your Backlink Profile

Depending on how big your website is, you may want to check on your backlink profile at least once every other week, if not more frequently.

To get started, type your domain into our Backlinks report. Choose the quick filter “New” backlinks, and as an option pick only the “Follow” type to check the most valuable ones first.

This way you can see whether your previous outreach, PR, or any other kind of marketing cooperation ended with new links.

Then, you can prove you’re doing good work by combining this data in a report to your client or boss with other related KPIs such as:

• Amount of referral traffic from your Google...