9 Best Use Cases (And 4 Suboptimal Ones)

I’ll have to admit: ChatGPT is cool. I don’t think we expected AI to come this far sosoon.

But it doesn’t mean every free “ChatGPT prompt” ebook you see on Gumroad is the future. Many of the use cases are simply engagement bait.

So in this post, we’ll look at the actual best use cases of ChatGPT for SEO. I’ll also cover cases where you shouldn’t use ChatGPT.

Here are some of our favorite ChatGPT use cases for SEO that we have found at Ahrefs.

1. Construct regex

A regular expression (regex) is a sequence of characters used to find patterns within text. For example, the pattern /b[aeiou]t/ will find words like “bat, bet, bit, bot, but” on apage.

If we want to find keywords phrased as a question in Google Search Console (GSC), we can ask ChatGPT:

What is the regular expression to show matches that contain any of the following words in it: how, what, who, when, where, why, do? These words should be the first word in thematch.

And here’s ChatGPT’s answer:

With this answer, we can go to GSC and paste the custom regex with the Query filter:

Then, we’ll set the Positions filter to >10 and sort the list in ascending order.

We now have a list of informational keywords we can work on to bring those pages from page two to page one of Google.

2. Create automations

ChatGPT can write codetoo.

If you’re tech-savvy, you’ll already see plenty of ways to use this to...