9 Benefits of SEO for Your Business

Search engine optimization (SEO) is the process of improving your website’s visibility to get more visitors from search engines like Google.

In this article, we’ll cover nine benefits of SEO and explain how they impact your website and business.

1. SEO Helps More People Find Your Website

SEO can be one of the most significant sources of traffic for businesses. In fact, it can often be the number one source.

For example, after two years of following SEO best practices consistently, including conducting in-depth keyword research around audience pain points, artificial intelligence (AI) startup Flowrite increased organic search traffic significantly.

Flowrite went from less than 100,000 visitors a month to more than 1 million thanks to a strong SEO strategy.

Here’s how SEO helps your audience find you:

Search engine users type in related keywords (known as search terms) to find answers to their questions.

Then, websites related to the user’s query will appear on the search engine results page (SERP).

Website owners optimize blog posts, articles, and webpages in an effort to rank highly in search results, leading to more clicks and traffic.

One Backlinko study found the top organic result (unpaid listings on the SERPs) is 10x more likely to receive a click than the content in the 10th spot.

And more clicks means more people landing on your site. In other words, more web traffic.

Organic search results differ from paid listings, which are ads that have a “Sponsored” label: