9 Aspects That Might Surprise You

Building links to English content has been covered a million times. But what do we know about link building in non-English markets? A lot of that knowledge is often kept locally.

There could be significant differences from what you’re used to. Success in one market doesn’t guarantee the same in another. Moreover, you’ll often run into link opportunities that violate Google’s guidelines, enticing you to overlook ethical link building practices to deliver results.

In this article, we’ll go through nine aspects of international link building with the help of four SEO and link building experts who collectively share insights from more than 20 global markets:

1. Anna Podruczna – Link building team lead at eVisions International, with insights across Europe
2. Andrew Prasatya – Head of content marketing at RevoU, with insights from Southeast Asia focusing on Indonesia
3. Aditya Mishra – SEO and link building consultant, with insights fromIndia
4. Sebastian Galanternik – SEO manager at Crehana, with insights from South America focusing on Argentina

Huge thanks to everyone involved.

And we can start with the most controversial tactics rightaway…

Let’s be honest—link buying is in the arsenal of many link builders. Aira’s annual survey reports that 31% of SEOs buy links. This number can jump to a whopping 74% for link builders, as shown in a recent survey by Authority Hacker.

That’s a huge number for English websites, but I’m convinced that this...