9 Actionable Tips to Master It

The first step to your content’s success is how much research you put intoit.

When I started my career as a writer, I didn’t focus much on content research. My focus was always on completing the first draft as soon as possible.

But with time, I understood the importance of content research and saw a direct impact of it on engagement, traffic, and more. Simply put, researching helped me create great content that readers found immense valuefrom.

Whenever you deep dive into a topic, you discover valuable insights, case studies, and critical information regardless of your expertise. This is crucial to creating a valuable, credible, and actionable article that can achieve its objectives.

Let’s dive into nine actionable content research tips I’ve learned along theway.

You need to choose a topic that helps you achieve a certain goal. For example, your goal with the article might beto:

• Drive organic traffic.
• Increase brand visibility.
• Get social shares.
• Build product awareness.

For this, you need to focus on a topic that your readers will find relevant and gain value from. This is possible when the article focuses on your reader’s current challenges, provides solutions to their problems, and/or shares valuable insights about yourniche.

For example, when your goal is to drive organic traffic, the first step should be to find keywords that your audience is searching for. This is known as keyword research.

To begin your keyword research, add a...