8 Ways To Supercharge Your Alt Text SEO Strategy – Search Engine Journal

Alt text. You know it’s important for SEO.

In fact, Google has stated that alt text is a ranking factor.

And with the increasing rise of visual search, describing your images for web crawlers has taken on even more importance.

But beyond a short sentence describing the image, how do you make your alt text even better?

Truth is, alt text is like any other part of SEO – it benefits from strategy.

This should be a strategy that not only makes your alt text more effective but also makes creating alt text easier and more automated so you have more time to focus on higher-level areas.

The more aligned you are in your keywords – in content, backlinks, and technical on-page components like alt text – the stronger your ranking potential.

You can enter your keywords manually, or a service like AltText.ai can integrate your keywords into AI-generated alt text.

What Is Alt Text?

First, let’s start with the basics.

Alt text is HTML code that describes what’s in an image. Screen readers use alt…

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