8 Ways to Build Links in 2023

Backlinks bring authority to your site. Which can help boost your rankings.

However, your backlink strategy should focus on quality. Not quantity. So you’ll need to use effective link building techniques to find the right backlink prospects. And get results.

Read on to learn eight of our favorite link building tactics for 2023.

1. Outreach

Outreach is when you contact relevant websites and ask them to link to your site. Most link building strategies involve outreach in some way.

Be sure to provide a strong reason to link to your content in your pitch.

Ask yourself:

What makes your content unique?

Is it original? In-depth? An up-to-date resource?

Be specific in your pitch.

Because if you don’t give people a good reason to link to you, your outreach campaigns may not succeed.

Not sure who to reach out to? Use Semrush’s Link Building Tool to find potential prospects and manage your link building campaign.

First, click “+ Create project.”

Enter your domain and name your project.

Click “Create project” again.

Next, add keywords.

The keywords should be related to the pages you’re trying to build links for.

Let’s say you want to build links to your weight loss guide.

Keywords could include “easy ways to lose weight,” “how to lose weight,” etc.

Tip: Read our keyword research guide for additional guidance.

After you add keywords, click “Competitors” at the bottom of the screen.

And add the competitors you want to outrank. (Read our competitor research guide if you haven’t...