8 ways to build an effective marketing campaign on a tight budget – AdAge.com

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The promotion of a business is an integral part of driving its revenue. But problems might arise when you need to create a marketing campaign that fits into a slim budget.

You’re not alone. Most startups and small businesses face these problems. So, here we’ll discuss some of the best ways to create a successful marketing campaign on a tight budget:

Choose the right content marketing strategy

In a tight-budget marketing campaign, marketers usually allocate less money toward content marketing. But you should remember that content is king. It helps you engage with your audience and generates leads.

So, your focus should be on creating high-quality, evergreen content. Try to create content that stays relevant for a long time. It will help keep you within your budget and generate leads too.

If you create content based on trending topics such as movies, web series or memes, it’s unlikely to stay relevant for long. In the long run, you may have to shell out more to make…

Read Full Story: https://adage.com/article/opinion/8-ways-build-effective-marketing-campaign-tight-budget/2384066

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