8 Types of Bad Links to Avoid

Have you ever wondered why your website isn’t ranking despite having quality content? Well, it could be because of the links you’ve been building.

In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links, which can lead to linkspam.

This harmful practice can result in penalties from search engines, losing you both traffic and revenue. To avoid being penalized by search engines, it’s crucial to be familiar with the various types of bad links that fall under the umbrella of linkspam.

In this article, we’ll provide you with the lowdown on link spam and eight types of bad links you should avoid at allcosts.

Bad links are those that violate Google’s spam policies. In Google’s words, if the links are intended to manipulate rankings in Google Search results, they may be considered linkspam.

Bad links mainly fall into two categories: (1) spammy, waste-of-time links and (2) those that are potentially dangerous to yoursite.

Bad links can trigger a Google penalty, which means a significant drop in rankings and organic traffic. Your site may even be removed from the search results altogether:

Sites that violate our policies may rank lower in results or not appear in results atall.

But even if Google doesn’t penalize you, bad links are often a waste of time and money because many have no positive impact on rankings or traffic.

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