8 Twitter alternatives marketers need to know about – Search Engine Land

Marketers have been growing increasingly concerned about advertising on Twitter.

So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to an internal presentation.

But where are marketers going if Twitter is no longer their go-to option for advertising? Below, we take a look at eight Twitter alternatives that advertisers should be paying close attention to…

1. Threads

Active users: 30 million

Meta’s Twitter alternative Threads launched yesterday, with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard.

Meta CEO Mark Zuckerberg said he believes Threads will be bigger than Twitter but it will take time.

• “I think there should be a public conversations app with 1 billion+ people on it,” he said. “Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully we will.”

Threads is…

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The post 8 Twitter alternatives marketers need to know about – Search Engine Land first appeared on SEO, Marketing and Social News | OneSEOCompany.com.

source: https://news.oneseocompany.com/2023/07/06/8-twitter-alternatives-marketers-need-to-know-about-search-engine-land_2023070647314.html

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