8 Tips for Writing an Effective Meta Description

Meta descriptions are a fundamental part of any good SEO project, and they’re used by Google to help users understand what’s on a particular page. Google describes meta descriptions as being ‘like a pitch that convince the user that the page is exactly what they’re looking for’. So, it’s safe to say they’re important. They show up as snippets in the SERPs (search engine results pages), so having effective meta descriptions for your site will encourage users to click through and visit your page. If you’ve found this post because you want to make sure your content is in tip-top condition, we’ve put together eight tips on how you can write a good meta description.

via GIPHY

1. Stick to the ideal character length

Make sure your meta description fits into the space it will be displayed on in the SERPs, so the searcher can read all of it. It doesn’t matter if you write a killer description but it’s too long and gets truncated! Keep your description to 155-160 characters (including spaces) to ensure it’s displayed in full.

2. Highlight what sets you apart

Mention your product or service’s USP in your meta description. Can you highlight what makes your offering different in the ideal number of characters? This can really make you stand out in the SERPs.

3. Keep it unique

It’s important to have a unique meta description for every page. If two or more pages from your site show up on one page in the SERPs you want them to be easy to differentiate between, so potential visitors...