8 Tactics to Add to Your Ecommerce Growth Strategy

Why Are Ecommerce Growth Strategies Important?

Growing an ecommerce business is challenging.

Competition is steep. Attention spans are short. And customers are more selective than ever about the brands they purchase from.

Don’t worry.

If you’re wondering how to grow an ecommerce business, this guide is for you. We’ll review eight tactics you can add to your ecommerce growth strategy today.

Let’s get started.

8 Ecommerce Growth Tactics You Can Use

1. Optimize Your Ecommerce Website for Conversion

Optimizing your ecommerce website for conversion can turn more of your visitors into paying customers. That drives revenue and grows your business.

Not optimizing your ecommerce store for conversion is a missed opportunity.

Think about it.

If you drive 100,000 visitors from Instagram to your ecommerce website each month, but your website takes more than 10 seconds to load, many of them—tens of thousands—will just leave.

If your website creates a bad experience for would-be buyers, your marketing efforts are a bit of a waste.

To make sure your website supports your ecommerce strategy effectively, here are tips to optimize for conversion:

Make Your Website Mobile-Friendly

Millions of shoppers use smartphones to make purchases online.

Having a mobile-optimized website isn’t just an option—it’s a necessity.

In addition to being good for your customers, Google has been using mobile-first indexing since 2019. That means, Google prioritizes the mobile version of a webpage for indexing...