8 surprising social video trends – Search Engine Land

Halloween is traditionally the perfect season to anticipate unexpected shocks.

But eight surprising social video trends should astound even the most unflappable digital marketers.

1. The number of creators on YouTube is exploding

YouTube.com is the second most visited website in the U.S. and worldwide, behind only Google.com, per Similarweb and Semrush’s data.

So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.”

This favorable word-of-mouth tells a surprisingly scary story, too.

• Last year, 15.4 million accounts uploaded 696 million videos to YouTube from Oct. 16, 2021, to Oct. 15, 2022. These videos got a total of 23.2 trillion views and 742 billion engagements.
• This year, 25.4 million accounts uploaded 774 million videos to YouTube from Oct. 16, 2022, to Oct. 15, 2023. These videos got a total of 23.9 trillion views and 747 billion engagements.

So, the number of…

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source: https://news.oneseocompany.com/2023/10/27/8-surprising-social-video-trends-search-engine-land_2023102751875.html

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