8 Steps to Boost Brand Visibility

We know SEO for photographers sounds complicated. But it’s not as intimidating as you might think.

SEO just means adjusting your photography website in different ways so you can rank higher on search engines like Google.

So, when people search something like “photography services,” your website pops up as one of the first results.

The more people who can find your business, the easier it is to get new business.

These eight SEO tips for photographers will help you optimize your website and get more visitors who want to hit your “Book Now” button:

1. Identify Strategic Photography Keywords

Keywords are terms that people use to search on search engines like Google. For example, some photography-specific keywords are:

• Commercial photography
• Business photographer Boston
• Corporate headshots
• Editorial photography
• Wedding photographer

Regularly incorporating relevant keywords into your content triggers Google into associating your business with them.

Let’s say you’re a portrait photographer. In that case, you’d want to be associated with keywords like “portrait photography,” and “portrait photographer.”

And more specific ones like “family portrait photographer” or “senior portrait photography,” depending on your areas of focus.

But it’s all about finding balance. Use keywords too sparingly and Google won’t make the connection. Use them too often? You’ll look spammy and set off red flags for the search engine.

And not all keywords are beneficial for your business. For...