8 Small Business SEO Tips

SEO can feel like quite the monster if you’re new to digital marketing, especially if you’ve just started a business and you’re not sure where to best put your efforts. As a new, or new small business owner, we want to make sure you have the right SEO tasks in your arsenal to help you make some tangible improvements. We’ve compiled a list of eight small business seo tasks that would be most beneficial to build into your SEO strategy.

1. Keyword research

Figuring out which keywords your business should target is essential to ensuring you attract the right kind of traffic and an important SEO tip for small businesses. The right traffic = higher conversion rates.

First, it’s a good idea to see what keywords you’re already ranking for, and tools like SEMrush are great for giving you a list of these. You can also use the same tool to explore what keywords competitors are ranking for that you’re missing out on. This gives you a good place to start around what search terms your content should target.

It’s also smart to compile a list of keywords that are relevant to your website. This can include both those you rank for and those you don’t, as this will also give you a good research paper to work from in the future. Include search volume so you can see which keywords to prioritize. Tools like SEMrush, Ahrefs and Google Keyword Planner are great for compiling keyword research.

2. Set up Google Analytics and Google Search Console

As a small business, you’ll want to keep an eye...