8 Services Any Small Business Can Afford

SEO doesn’t have to break the bank. Many free and affordable SEO services can help your small business succeed online.

This article will review why you should invest in SEO and compare the costs of standard SEO services. We’ll also share essential and optional services to get you started.

Why Should Small Businesses Invest in SEO?

Search engine optimization (SEO) is a set of processes aimed at improving your ranking on search engines to increase traffic to your website.

For small businesses, budgeting for the high cost of traditional pay-per-click (PPC) advertising may not be feasible. SEO offers a way to reach your marketing goals on a smaller budget.

While traditional advertising services can boost your small business immediately, SEO is a long-term digital marketing strategy.

The time frame is different for every company, but SEO can take 6-12 months to show results. This slow build leads to lasting results, and once your strategy takes off, you can sustain SEO results with minimal maintenance costs.

How Much Do SEO Services Cost?

SEO is technically free because you don’t pay for placement on search engine results pages (SERPs).

However, if you want to achieve specific results, you will need to budget for SEO services.

On average, small businesses spend just under $500 monthly on SEO.

That may seem like a lot. But the same study also found that small businesses spending over $500 a month are 53.3% more likely to be “extremely satisfied” with their results than those...