8 Most Important Types of Keywords for SEO

We’ll take a look at the types of organic keywords everyone interested in SEO should know.

If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.

Seed keywords are words or phrases that you can use as the starting point in a keyword research process to unlock more keywords.

If lucrative keywords are the output of keyword research, seed keywords are theinput.

How tofind

There are a lot of ways you can come up with good seed keywords:

• Brainstorming
• Investigating competitors’ keywords
• Looking at website navigation menus
• Observing language people use on social media

And more.

Let’s do a quick example. Say you want to start a food blog. You come to a competitor’s blog to look for ideas, and you find a recipe for “vegan meatballs.” You can write a similar recipe or use that as a seed keyword to find out if people search for any variations of the dish. Here are a few you’ll find in Ahrefs’ Keywords Explorer.

In our other resources, you will find more great seed keyword sources with detailed instructions:

Search intent is the reason behind the search query (i.e., keyword). It’s what people expect to find by using a keyword in a search engine.

Roughly speaking, we can differentiate four basic types of intent keywords:

• Informational – The searcher is looking for information, e.g., “who invented themouse.”
• Navigational –...