8 Landing Page Copywriting Tips for 2023 (With Examples)

A great landing page doesn’t just welcome users to your site—it meets their needs proactively and encourages them to convert.

In this article, we’ll teach you how to write a landing page that captures your target audience’s attention. We’ll also share real-life examples of how brands use these landing page copywriting tips to get users to engage and take action.

8 Landing Page Copywriting Tips

Every element of a landing page matters, from headline and copy to visuals.

Here are eight tips to make your landing page as effective as possible.

1. Write an Impactful Headline

The headline on your landing page is the first thing users see. Make it clear and simple so everyone can understand it at a glance.

Most importantly?

Focus on the value you’re offering as a hook to keep people from clicking away.

This Uber landing page targeting driver signups does a good job of making an instant impact.

The headline “Drive when you want, make what you need” is value-focused, explaining the proposition in eight words. The contrast between the words “want” and “need” carries some weight, hooking users who are looking for an opportunity to earn money flexibly.

The headline is also a critical part of your landing page design. Since it sits in such a prominent space on the page, a landing page headline has multiple jobs to do.

Your landing page headline should do the following:

• Sum up what you’re offering and why it’s beneficial as concisely as possible. To achieve this, write your...