8 Insights You Can Gain from Competitors’ Top Pages

Have you ever wondered how your competitors drive traffic to their pages? Or how they choose the focus of their digital campaigns? With Traffic Analytics’ Top Pages report, you can satisfy your marketing curiosity and use the insights to tune up your strategy.

In this post, we’ll explore 8 interesting ways you can use Top Pages to gain competitive insights and how those insights can give you an edge as you strive to outperform your competitors.

1. The Possible Number of Your Competitors’ Customers

Among all of the top pages, you may be the most interested in those that have “cart,” “basket,” “pay,” “trial,” and “free trial” in their URLs.

Remember that users can reach these pages both internally and externally (with an abandoned cart notification, their browser’s autocomplete or with a link to the cart that their friends or family had shared).

For example, here is a snapshot of Sephora’s funnel: we see the number of unique users that put something in the basket, got to the checkout, and then confirmed the purchase.

The numbers gradually decline as users work through the sales funnel. This is normal to a certain extent–not everyone who puts an item in their cart with make a purchase–but an extreme discrepancy could indicate an issue.

2. Maximum Potential Audience of Your New Product/Service

If you’re planning to launch a specific new product or test some parameters in an upcoming promotion, you should examine your rival’s top pages that belong to similar campaigns....