8 Huge SEO Challenges Marketers Will Face in 2024

Each year, marketers must navigate new SEO challenges. 2024 will be no different.

Google’s methods for ranking web pages will continue to change. AI tools will affect how content is made. And increased competition means the lifespan of your content will become shorter than ever.

Phew, that’s a lot to deal with on its own.

But when you know what you’re up against, it’s that much easier to stay ahead of your competition and ensure your site’s pages rank high in search results.

To help you with that, we’re sharing our analysis of eight SEO challenges on the horizon and actionable tips you can use to address them.

Let’s get started.

1. Google Algorithm Changes

The algorithm that determines Google’s search result rankings is constantly evolving. This can make it difficult for digital marketers to stay aware of best practices for reaching (and staying on) page one.

Google’s algorithm is meant to serve as a filter for content quality and relevance. It’s continuously being refined to organize online content in a way that’s most helpful to searchers.

The goal being to provide the best user experience by aligning quality content with searcher intent.

As a company, Google is known for its rigorous testing. In 2022, they ran over 800,000 experiments and made more than 4,000 changes to how their search functions.

Each time Google tests or changes its algorithm, it could change where your website ranks. Which, in turn, would affect your traffic and conversions.

Many have felt that...