8 Handpicked Competitor Analysis Tools (With Use Cases)

Ok, so you’re here because you want to spy on your competitors’ ideas look for inspiration in what your competitors do. Good call—you’re going to need special tools forthat.

These eight tools will allow you to do things like:

• Steal traffic from your competitors’ most successful content.
• Copy what works for them in email marketing.
• See what people like and dislike about your competitors.
• Snoop on your competitors’ campaigns to make your ads standout.

And more!

Ahrefs is an all-in-one SEO toolset that provides best-in-class data about your competitors’ content, backlinks, keywords, PPC ads, and muchmore.

Some of the key usecases:

• Find content gaps between you and your competitors to get new content ideas.
• See where your competitors get their backlinks from to replicate their tactics or go after theirlinks.
• Monitor your organic share of voice to increase it relative to your competitors.

My favorite functionality: Finding content gaps between you and your competitors

This feature shows keywords for which your competitors rank but you don’t. These are called content gaps and can give you proven content ideas for your content planning.

With Ahrefs, you can compare entire domains and get new topic ideas. Or, you can compare pages and see what subtopics your content may be missing—a potential reason for lower rankings.

Go to the Competitive Analysis tool and enter your domain and competitors.

The more competitors...