8 Google Maps Marketing Tactics to Drive Local Business

Google Maps marketing is a set of tactics you can use to make your local business listing appear more prominently in Google’s map results.

Maps marketing helps you reach people who search for relevant products and services in your area. And convert more of them into customers.

Your Google business listing, also known as your Business Profile, can show up in three key locations:

• The Google Maps website and app (when someone searches for a business, product, or service). The number of listings depends on the query.

• The “local pack,” also known as the “Google map pack.” Google displays this in standard search results when it thinks the user wants nearby or localized results. It typically contains three listings.

• The Local Finder, which opens when you expand the local pack. The number of listings depends on the query.

Google chooses business listings based on three main criteria:

1. Relevance: How well the business matches what the searcher wants
2. Distance: How far the business is from the search location
3. Prominence: How popular the business is in the real world and online

Here are eight Google maps marketing tactics your local business should try:

1. Create or Update Your Business Profile

Google Business Profile (GBP, formerly Google My Business) is a free tool that lets you manage your business listing on Google.

Complete and detailed profiles rank better in Google’s map results. Because Google can “better understand your business and match your profile to...