8 common SEO mistakes to avoid – Search Engine Land
We’re all looking to improve our organic performance.
We want the latest news, tips, and thought leadership to help push our website past the competition. That’s why we’re here!
However, the less glamorous side of staying current in SEO is learning from others’ mistakes.
This article looks at eight common mistakes you can easily avoid.
1. Treating organic traffic as the end goal
It makes sense to use organic traffic as a key metric to measure SEO success. It’s one of the easiest to define.
However, it’s not the reason your company employs you.
Traffic doesn’t pay the bills. In reality, it costs money when you factor in hosting and tools.
Growing organic traffic isn’t necessarily a bad goal, but it needs to be more defined.
You could be ranking for keywords that will never convert or attracting visitors who leave immediately. That’s not helping your business grow.
Instead of viewing increased organic traffic as proof your SEO efforts are working, treat it as an indicator – one that…
The post 8 common SEO mistakes to avoid – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/03/10/8-common-seo-mistakes-to-avoid-search-engine-land_2025031060378.html
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