8 Brands Using Twitter Effectively – Search Engine Journal
Twitter is an effective way for brands to promote themselves, but there is no one-size-fits-all strategy. Here’s a look at how eight successful brands are doing it.
Twitter has come a long way from its humble beginnings in 2006 as a 140-character microblogging site.
Today, more than 436 million people use the social media site every month to follow the news, interact with celebrities, and share information.
It was initially a platform for individuals to share thoughts, opinions, and ideas with the world. Enterprising marketing strategists soon realized it was the perfect app for engaging with consumers and initiating conversations about brands.
That’s not to say there weren’t several missteps along the way.
In the early days of social media, which was sometimes called “new media,” so-called “experts” didn’t know much more than your average early tech adopter.
Without much data to back up their strategies, they often made things up as they went along. And this sometimes had…
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source: https://news.oneseocompany.com/2022/10/27/8-brands-using-twitter-effectively-search-engine-journal_2022102734479.html
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