8 Best Traffic Analysis Tools

Monitoring your website traffic is one of the best ways to make data-driven decisions on how effectively your marketing campaigns and messaging work.

Moreover, checking out your competitors’ website traffic can help you identify areas for improvement on your ownsite.

In this article, we will look at the top eight traffic analysis tools, what we like about them, and some tips on how to get the most out of eachtool.

You need different tools depending on whether you want insights into your own traffic or someone else’s. If it’s the latter, head to the sixth tool on the list (using our sidebar).

Probably the most used and best-known traffic analysis tool available, Google Analytics is a tool that probably every website owner should beusing.

It can track acquisition reports to find out how users get to the site, audience reports to better tailor experiences to different groups, and conversion reports to keep an eye on goals or events.

It also offers real-time tracking so viewers can see how many active users thereare.

Benefits

Some of the top things we like about Google Analytics include:

• Managing more than one property under a single account.
• Extensive reporting on traffic, engagement, and conversions.
• Allowing for audience segmentation for Google Ads remarketing campaigns.

How to useit

• First, sign up for a Google Analytics account (if you don’t haveone).
• You need to add the tracking code for Google Analytics to your website. This code will collect data about the...