8 Best Social Media Campaigns To Inspire You in 2023

A social media campaign is a marketing approach brands use to promote their products and services on social media platforms.

Successful social media campaigns increase brand awareness, express your company’s personality, and encourage loyalty. They can be one-off or long-term marketing efforts.

In this article, we’ll cover eight of the best social media campaigns from recent years. Including takeaways for small businesses without huge budgets and endless resources.

1. Warner Bros. Barbie

Variety reported that Warner Bros. spent $150 million on marketing for the studio’s 2023 Barbie movie. Even though this number is staggering (and more than the $145 million budget used to produce the movie itself), any brand can use the studio’s “breadcrumb strategy” to stimulate conversation on social media.

Simply stagger your content to entice people over a longer period of time.

The Barbie movie’s first teaser trailer was released more than a year in advance, and generated around four million engagements on social networks.

Image source: Comscore

But the second trailer shot to #28 on YouTube’s Trending videos in under 24 hours and generated 18 million social media engagements.

While the second trailer continued to climb in views, the Barbie marketing team created a free AI-powered selfie-generator tool. Users could create personalized versions of the movie posters. Then share them on social media for more free word-of-mouth marketing.

Even celebrities like Zooey Deschanel got...