8 B2B Ecommerce Marketing Strategies to Boost Your Sales

What Is B2B Ecommerce Marketing?

B2B ecommerce marketing refers to a set of practices and strategies to help B2B ecommerce businesses increase their sales.

Business-to-business (B2B) is a term that applies to companies that sell goods and services to other businesses. While some companies are exclusively B2B, others (like Amazon) can be both B2C and B2B.

Ecommerce allows B2B companies to make sales over the internet in addition to other channels.

To be successful in B2B ecommerce, companies apply B2B ecommerce marketing strategies. They help raise brand awareness and attract buyers in the digital channel.

Traditionally, B2B companies relied on in-person sales.

Sales representatives used to reach out to leads, schedule meetings, and try to convince them to buy their product or service.

But in the new millennium—and especially since the COVID-19 pandemic—the rise of B2C ecommerce has also rubbed off on B2B.

Today, 65% of B2B companies support ecommerce. And the average B2B business makes over 18% of its revenue from this channel.

What’s more, B2B buyers are increasingly using ecommerce. Which turned it into the most effective B2B sales channel.

As a result, B2B companies are setting aside more of their budget to grow their business via ecommerce marketing.

8 B2B Ecommerce Marketing Strategies

The following B2B ecommerce marketing strategies will help you reach new customers and expand your brand’s presence.

1. Search Engine Optimization (SEO)

SEO for B2Becommerce means: