70 Content Marketing Statistics to Bookmark for 2024

Welcome to the 2024 edition of our curated list of content marketing statistics.

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insight from hundreds of marketers on trends, best practices, or simply things that work in content marketing.

In this section, you’ll find the most interesting content marketing statistics we think you should know.

1. 82% of marketers are actively investing in content marketing, 10% report not using content marketing, and 8% are unsure if their company uses content marketing. (HubSpot)
   
2. 40% of B2B marketers have a documented content marketing strategy. That percentage is higher among the most successful B2B marketers — 64% have a documented content marketing strategy. (Content Marketing Institute)
3. 69% of marketers actively invest time in SEO. (HubSpot)
4. 76% of marketers report that content marketing generates demand/leads (a 9 percentage points increase since last year). In addition, 63% of marketers say that content marketing helps to nurture the audience/customers/leads, and 50% say that it helps build loyalty with existing clients/customers (a 13 percentage points decrease). (CMI)
5. Video was the primary form of content being created in 2023 (50%), images (47%), and blogs (33%). (HubSpot)
6. 73% of people admit to skimming blog posts, while 27% consume them thoroughly. (HubSpot)
7. 51% of the businesses that invest in content marketing publish content every day. (The Manifest)
8. ...