7 video optimization tips to boost your organic reach in 2025 – Search Engine Land
Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to us still haven’t made it part of their organic strategy.
So, why should you invest in video?
Here are three key reasons:
- Increased SERP visibility: With a targeted strategy, YouTube videos have a higher chance of appearing prominently in the SERPs, enhancing brand visibility and driving organic traffic.
- Higher (and longer-lasting) engagement: Video content fosters deeper engagement, encouraging longer view times and generating sustained traffic over months or years.
- Multi-platform reach: Optimized videos could appear on both Google and YouTube (the world’s two largest search engines) and social media platforms, expanding brand visibility across channels.
None of this should be new information, right?
But much like reach campaigns, sometimes repeated exposure leads to eventual action.
If you’re inspired to ramp up your investment in video, let’s roll up our…
The post 7 video optimization tips to boost your organic reach in 2025 – Search Engine Land first appeared on One SEO Company News.
source: https://news.oneseocompany.com/2025/02/21/7-video-optimization-tips-to-boost-your-organic-reach-in-2025-search-engine-land_2025022160199.html
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